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Benefits to Sydney

Business tourism in Sydney - that is, meetings, conferences, congresses, exhibitions and events - is extremely valuable to our financial and social economies. It brings millions of dollars into the city each year, creates thousands of jobs, and enhances the multicultural influences we enjoy.

In fact across Australia, business tourism events contribute AU$17.36 billion to the economy, and create 214,000 jobs, every year.

It’s in all of our best interests to bring business events to Sydney.

• In 2005, Sydney hosted the Amway Incentive, bringing 14,000 delegates to the city and injecting AU$80 million into the economy
• In 2006, the World Federation of Occupational Therapists Congress was held in Sydney, with 2,100 delegates, more than 1,000 of them from overseas. It was worth more than AU$17 million to the city
• In 2007, the joint Congress of the International Federation of Societies for Surgery of the Hand and International Federation of Societies of Hand Therapists came to Sydney, attracting 2,000 delegates and more than AU$7.7 million
• In 2007, Sydney hosted the International AIDS Society Conference on HIV Pathogenesis, Treatment and Prevention, an important event in the medical calendar. The event attracted more than 6,500 participants and was worth AU$14.6 million to Sydney

Bringing major events like these to Sydney also puts the city in the centre of the global media, and markets us as a desirable destination for both business and leisure tourism.

Among a long list of accolades Sydney has been voted the World’s Favourite City by US title ‘Travel and Leisure Magazine’ (2004), the World’s Best City by both the UK and US editions of ‘Condé Nast Traveler’ Magazine (2007), and World’s Friendliest City by UK readers of ‘The Sunday Times’ (2003).

And according to Trailfinders, the UK’s biggest travel agency group, the Sydney Harbour Bridge was voted the world’s most favourite icon in the world (2003), surpassing even the Egyptian pyramids and the Grand Canyon in popularity.